Overview: As a freelance brand designer for AWSP, I developed the brand identity and marketing website for SupportED, a start-up web application designed to help school teachers and principals track and share real-time data on student needs.

Problem: Educators often face the challenge of managing student needs across multiple platforms and channels. SupportED streamlines this process by enabling staff to track and share real-time insights in one centralized platform. The challenge: How can we create a brand identity that encourages education professionals to embrace and implement this product in their schools?

Solution: This brand identity conveys the supportive, organized, and transformative nature of the product. By combining soft geometric shapes, approachable typography, candid photography, and a calming color palette, this visual identity invites busy educators to confidently invest their time and curiosity in exploring SupportED.